Privacy policy

The Jewish Museum London is committed to protecting and respecting your privacy. This policy sets out why we collect personal information about individuals and how we use that information. It explains the legal basis for this and the rights you have over the way your information is used.

This policy covers the Jewish Museum London and its subsidiaries “we” in relation to the collection and use of the information you give us.

Who we are

By the Jewish Museum London and our subsidiaries “we” mean:

Jewish Museum London registered charity number 1009819

JML Trading Ltd, registered company number 07679923

As a wholly owned subsidiary, the Trading Company is subject to the Jewish Museum’s policies and procedures.

For the purposes of the General Data Protection Regulations (GDPR) and any subsequent UK legislation covering data protection, the Jewish Museum London is the data controller of your personal information.

Our address is Jewish Museum London, 129-131 Albert Street, Camden Town, London, NW1 7NB.

How we use and collect data

People who use and support our services

The main purposes for which we collect and process the details of customers, staff, visitors, members, service users, enquirers, donors and potential donors are:

  • To provide the service, goods or information requested
  • For administration purposes, e.g. to administer donations, pledges or membership commitments. This could include processing Gift Aid and ensuring gifts are acknowledged appropriately
  • To gather feedback
  • To conduct research to better understand what will be of interest to you and to ensure that any communications we may send you are appropriate. This may include geo-demographic data and measures of affluence, collated solely from publicly available sources. This is to reduce the risk of unwanted or untimely approaches and to make sure that we use our resources in the most efficient way
  • To undertake data analysis and segmentation. As part of this, we may analyse personal information collected from you, and occasionally from third parties, to create a profile of your interests and preferences so that we can contact you in the most appropriate way and with the most relevant information. We may use your data to contact you from time to time by post and email with news and information about the Jewish Museum London that we feel may be of interest to you, such as research, education and fundraising, about our events, activities, products and services. We will not use your personal information for such marketing purposes if you have indicated that you do not wish to be contacted
  • To undertake due diligence exercises and to protect our reputation
  • To ensure that supporter information is up to date and accurate

Data will be kept no longer than deemed necessary for the fulfilment of the above purposes.

When you subscribe to our services or give consent to receiving news and information from us, you can cancel your subscription, withdraw your consent to being contacted or change your preferred method of contact at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. Subscribing to email newsletters and other marketing communications is optional. You do not need to subscribe to marketing from us when you buy products, book tickets, donate, or use any other of our services.

We do not share, sell or swap personal data with third-party organisations.

Job and volunteering applicants

If you apply to work or volunteer at the Jewish Museum London, we will use the information you supply to us to process your application and to monitor recruitment statistics. Where we want to disclose information to a third party, for example where we want to take up a reference, we will not do so without informing you beforehand.

Personal information about unsuccessful candidates will be held for 6 months after the recruitment exercise has been completed, after which it will be destroyed, unless you have asked us to destroy it earlier or allowed us to retain it for longer by written request.

Visitors to our digital channels


When you visit we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site, to compile statistical reports on website activity and to personalise our visitors’ experiences of using the site.

Every time you log on to our website your IP (Internet Protocol) address registers on our servers. Your IP address reveals no information other than the number assigned to you. We do not use this technology to access any personal data against your knowledge or free will (for example, automatically recording the e-mail addresses of visitors). Nor do we use it for any purpose other than to help us monitor traffic on our website, or (in the case of criminal activity or misuse of our information) to cooperate with law enforcement

Social media targeting

If you are a social media user, we will use certain social media tools as part of our relationship with you. These tools include Facebook and Instagram Custom/Lookalike Audiences, Google Customer Match/Similar Audiences, Twitter Tailored/Lookalike Audiences.

Through using these tools, we will provide some of your data to the social media platform/organisation to allow them to identify your social media profile with them. The social media platform/organisation will then show you relevant advertisements relating to the Jewish Museum London which we think you will be interested in seeing on your newsfeed.

The social media platform / organisation will also use your profile to identify those with similar characteristics to you who we think may also be interested in finding out more about us and the work we do. These identified individuals will then be shown advertisements about the Jewish Museum London on their newsfeed. This activity is governed by the social media platform’s own privacy policy and terms and conditions, so please do refer to these documents if you require any further information about this activity.

Cookie policy and our use of “cookies”

We use a number of different cookies on our site. Read our cookie policy here.

Lawful bases we rely on to use your personal data

The legal basis that we rely on for processing your personal data are:

You have provided your consent to us using your personal data for a specific purpose

We will ask for your consent to use your personal data to send you marketing emails. You always have the right to withdraw your consent at any time.

It is necessary in connection with the performance of a contract with you

Sometimes it is necessary to process your personal data so that we can enter into contractual relationships with you. For example, if you purchase something from our online shop, or become a Friend of the museum (our membership scheme) or a Patron of the Jewish Museum London, we will require your personal data to enable us to perform our agreement.

It is necessary for compliance with a legal obligation to which we are subject

This would include where we have to retain certain records, for example, to manage health and safety, for the detection and prevention of crime, safeguarding obligations, for maintaining suppression lists to ensure we comply with marketing laws, for tax reasons (such as those related to gift aid donations) and undertaking due diligence before accepting certain donations or entering into certain relationships.

It is within our legitimate interests

The applicable law allows personal data to be collected and used if it is reasonably necessary for our legitimate interests or a third party’s legitimate interests (as long as the processing is fair, balanced and does not unduly impact individuals’ rights).

We will rely on this ground to process your personal data when it is not practical or appropriate to ask for your consent, and where we are confident that this will not impact your rights. This may include where we undertake research on individuals including before we proactively contact them.

Our legitimate interests include raising funds for a wide range of activities to support our charitable objectives. We also have a legitimate interest in publicity and income generation, campaigning and fundraising in order to support these objectives and undertaking due diligence to establish the provenance of donations that are made, or may be made, to us.

We will also rely on our legitimate interests for the proper administration of the Jewish Museum London, and to manage our operations (for example, maintaining appropriate records and databases, for the detection and prevention of crime and safeguarding all those who access our premises and facilities).

When we process your personal data to achieve such legitimate interests, we consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. We will not use your personal data for activities where our interests are overridden by the impact on you, for example where use would be excessively intrusive (unless, for instance, we are otherwise required or permitted to by law).

How we keep your information safe

We understand the importance of security of your personal information and take appropriate steps to safeguard it.

Our server is kept secure, all computers and relevant software are password protected. The number of staff users of personal data is as kept as small as possible.

We always ensure only authorised persons have access to your information, which means only our staff, volunteers and contractors, and that everyone who has access is appropriately trained to manage your information.

No data transmission over the internet can, however, be guaranteed to be 100% secure. So while we strive to safeguard your information, we cannot guarantee the security of any information you provide online and you do this at your own risk.

Access to personal information and correction

We strive at all times to ensure that your personal information is accurate and up to date. You may ask us to correct or remove information that you think is inaccurate by contacting us as detailed below in the ‘How to contact us’ section. If your personal details change, please help us to keep your information up to date by notifying us at the address below.

Under the terms of the General Data Protection Regulation (GDPR), you have the right to request a copy of information that we hold about you, by making a Subject Access Request. To make a request contact us at [email protected].


The Jewish Museum London tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate.

This privacy policy was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of the Jewish Museum London’s collection and use of personal information. However, we are happy to provide any additional information or explanation needed.

Complaints and enquiries about, or suggestions for improvements to, our data protection processes should be sent to us using the contact details provided below.

You are also entitled to make a complaint to the Information Commissioner’s Office.  For further information see the Information Commissioner’s guidance.

Data retention

We keep personal data for as long as there is a need to keep it in connection with the purposes for which it was collected.  We may keep your personal data after a particular matter or exchange has concluded but purely for record-keeping purposes and to be able to respond to queries.

In some cases, we are also obliged to retain your personal data to comply with legal or statutory obligations (for example, to keep records of contractual or financial matters).

Whilst the specific time periods vary depending on the circumstances, in general, we will not keep records that include personal data for more than 10 years after a particular matter or exchange has concluded.  If you ask us to stop contacting you with marketing or fundraising materials, we will keep a record of your contact details and limited information needed to ensure we comply with your request.

Where we rely on your consent to contact you for direct marketing purposes, we will treat your consent as lasting only for as long as it is reasonable to do so. We may periodically ask you to renew your consent.

How to contact us

By post

Data Protection,
Jewish Museum London
Raymond Burton House,
129-131 Albert St,
Camden Town,
London NW1 7NB.

By email

[email protected]. Please ensure that you state your full name, email and address in the letter or email so that we may locate your record on our database.

Changes to this privacy policy

We keep our privacy notice under regular review. You are advised to visit this page periodically in order to keep up to date with any changes. By continuing to use our services you will be deemed to have accepted such changes.

This privacy policy was last updated on 24 May 2018.