Elsbeth Juda: Grit and Glamour
1 March – 1 July 2018
Exhibition celebrating the work of one of Britain’s most remarkable photographers
Jewish Museum London’s Welcome Gallery presents a retrospective of the late British photographer Elsbeth Juda, a Jewish émigré who brought a new modernist artistic vision to Britain from Germany. Although a trailblazing female photographer, Juda’s artistic contribution is largely unrecognised today. She disregarded commercial photography’s formal conventions, using unusual, often incongruous backdrops for her shoots.
Juda was best known for her work for The Ambassador magazine in the 1950s and 1960s. This exhibition, organised in collaboration with L’Equipement des Arts, showcases a selection of her output, featuring glamorous commercial shots and portraits of some of the best-known faces in British art and design. Subjects range from Barbara Goalen, Britain’s first supermodel, and the Sadler’s Wells Ballet to the likes of Winston Churchill and Henry Moore.
Juda was born in Germany in 1911 and fled Nazi occupation for London with her husband Hans in 1933. In 1946, Hans relaunched the established trade journal International Textiles as The Ambassador magazine, focused on promoting British fashion, art, culture, trade and industry for the global export market. With Hans as editor and Elsbeth as in-house photographer and associate editor, The Ambassador was published monthly in English, German, French and Portuguese, and had subscribers in over 90 countries. The magazine coined the phrase “export or die” to justify Juda’s elaborate photo-shoots.
Juda also worked for advertising companies and fashion magazines including Harper’s Bazaar. She studied photography with the Bauhaus photographer Lucia Moholy (wife of artist László Moholy-Nagy) and was extremely well connected in the London art world.
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NOTES TO EDITORS:
About Jewish Museum London
Our mission at the Jewish Museum London is to surprise, delight and engage all people, irrespective of background and faith, in the history, identity and culture of Jews in Britain. Our exhibitions, events and learning programmes encourage a sense of discovery and aim to provoke questions, challenge prejudice, and encourage understanding. https://jewishmuseum.org.uk/
About L’Equipement Des Arts-Gallery
An online collector’s emporium and fine art gallery, founded by Michael Mohammed and David de Kervern in 2007. The gallery exhibits and sells a diverse collection of 19th and 20th century fine art, decorative arts, photography and designer works. Our philosophy is driven by allure and intrigue as the key elements for curating events and exhibitions which celebrate art in all forms and disciplines. L’Equipement Des Arts offers a consultancy with specialist services that extends to all areas of the art world, including art sales, purchase, insurance, valuation and shipping.
About Michael Mohammed
Co-founder of L’Equipement des Arts–Gallery. He is a passionate and eclectic art collector, working for over twenty-five years as an art consultant and art dealer. He also spent a decade working at The Fine Art Society of New Bond Street, London, alongside the pre-eminent art dealer Andrew McIntosh Patrick. Michael Mohammed is also Creative Director and head of exhibition development at L’Equipement des Arts-Gallery.